Virgin Media Television appoints Ben Mulligan as Head of Digital and New Revenue Development


Date: Thursday 02nd September 2021: Ben Mulligan has been appointed as Head of Digital and New Revenue Development at Virgin Media Television (VMTV).  

Ben’s newly created role will see him reporting directly to Ian Byrne, Virgin Media Television Director of Digital and Commercial Enterprises. Ben will be responsible for developing and driving the digital strategy for VMTV, as well as developing new strategic revenue lines for the company.

Since joining Virgin Media Television, Ben has spearheaded the broadcaster’s expansion into e-commerce with the launch the Ireland’s first ‘Love Island’ online store which has been a resounding success.

Ben previously worked in senior strategic roles with a number of international organisations based in Australia & New Zealand, including The Walt Disney Company, Fox and Channel Nine (Australia’s largest commercial broadcaster).  

Commenting on his appointment Ben said;

I’m delighted to be joining Virgin Media Television in a role that is at the forefront of the company’s growth and innovation. It’s a really exciting time to work in television as audience viewing habits are evolving and VMTV is focused on developing our digital platforms to create more opportunities for marketers to connect.”


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