Guaranteed Irish unveils ‘Brand Activation Champion’ initiative worth €100,000 in partnership with The Irish Times and Innovate Solutions

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  • Frank and Honest wins inaugural award for best use of Guaranteed Irish symbol
  • 95% of Irish consumers believe that by purchasing from firms with the Guaranteed Irish brand, they are ‘helping the local economy’

2021: Guaranteed Irish has unveiled a new ‘Brand Activation Champion’ initiative worth €100,000 in partnership with The Irish Times and Innovate Solutions. Each month Guaranteed Irish will be ‘heroing’ a business member that makes the best use of the Guaranteed Irish symbol across their various sales and marketing channels.

This month the winner of the inaugural monthly award is Frank and Honest gourmet coffee company, for its stellar TV ad and exemplary advocacy of the Guaranteed Irish symbol throughout their recent advertising campaign. Frank and Honest is widely known for delivering the best tasting coffee, that is made specifically with Irish tastes in mind, across Ireland and in turn supporting local communities and creating jobs nationwide.

Frank and Honest, along with each future monthly winner, will receive a package worth €10,000 to acknowledge innovative and consistent use of the Guaranteed Irish symbol across their communications and packaging:

  • A feature in the Irish Times – in both the print and e-paper edition
  • A market research fund from Innovate Solutions to assist the winning company with product or service R&D
  • Range of promotion on all Guaranteed Irish website and & social channels
  • A Brand Activation Champion certificate of recognition

Brid O’Connell, CEO of Guaranteed Irish, says: “With 95% of Irish consumers believing that by purchasing from firms with the Guaranteed Irish brand, they are ‘helping the local economy, it’s never been more important for businesses to highlight their association with Guaranteed Irish. Another substantial figure is the fact that 92% of consumers agree that by buying from ‘Guaranteed Irish’ businesses they are playing their part in sustaining the Irish economy. *”

“As a result, we are delighted to unveil this new initiative in association with The Irish Times and Innovate Solutions that will see great companies like Frank and Honest rewarded for their consistent promotion of the Guaranteed Irish symbol. We’re really looking forward to seeing what our members come up with over the coming months to highlight their association with Guaranteed Irish and being in with a chance to win such a substantial prize worth €10,000 that will be very beneficial to their business.”

Rosemary Walsh, Marketing Manager of Frank and Honest, added: “The new advertising campaign for Frank and Honest promotes the brand’s commitment to sustainability via the tongue-in-cheek humour the brand has become famous for. It also highlights the fact that Frank and Honest is an accredited Guaranteed Irish brand which supports local jobs and communities in Ireland. Frank and Honest coffee is available in Centra and SuperValu stores nationwide.’

Advertisement: https://www.youtube.com/watch?v=Fhbd6ljmlB0

All members of Guaranteed Irish are entitled to enter for this initiative. Simply showcase the Guaranteed Irish symbol on your packaging, point of sale and promotional material, fleet, social media, PR and website – in the most visual and engaging way possible. Then get in touch with us or tag us on social to be in with a chance to be named as the Brand Activation Champion of the month. Email us on marketing@guaranteedirish.ie to get your nomination in.

Guaranteed Irish is a business membership network that supports 1,600 businesses from indigenous SMEs to locally based multinational firms across various sectors, employing 100,000 people across Ireland, and generating an annual combined Irish turnover of €10bn.

Championing business based in Ireland since 1974, the iconic Guaranteed Irish symbol is the national symbol of trust in business in Ireland. The symbol is awarded to businesses based in Ireland that support sustainable jobs, contribute to our local communities, and are committed to Irish provenance.

*2021 Guaranteed Irish Business Index – conducted by Red C Research 2021.

www.guaranteedirish.ie

Twitter – @guaranteed_irl

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