ISME partners with Google to provide free Digital Skills training


Google Ireland has announced that it is partnering with ISME on a series of trainings as part of its Grow with Google initiative. Kicking off in November, the online courses and webinars, which are free to ISME members, will provide SMEs with practical training to help them grow and enhance their online presence. 

Grow with Google brings free training to Small and Medium Enterprises to help them grow their business successfully online, and provides free resources and support to help them overcome the challenges presented by the COVID-19 pandemic. As a long-term supporter of Irish SMEs, Google wants to ensure Irish businesses can gain access to the digital skills training they need to help them navigate through these uncertain times and find future opportunities for growth. 

Beginning Wednesday 25th November, a team of Google experts will deliver the webinars via YouTube, with the first live event focusing on how businesses can ensure they’re being found on Search & Maps with Google My Business. 

Each webinar is 1 hour in duration and will include a live Q&A. Businesses are encouraged to participate and take advantage of the expert speakers’ knowledge and insights.   

Commenting on the partnership, Damian Lynch, Head of Google Customer Solutions Ireland, said, “By partnering with ISME we hope to equip business people with the digital skills and expertise to drive business growth by increasing their presence online. Google is committed to supporting Irish SMEs in their recovery from the impacts of COVID-19 and we hope that these trainings will supply ISME members with life-long online skills that will help them overcome the current challenges they are facing and help to navigate their way through the digital transformation process.” 

Grow with Google aims to help people and businesses acquire the skills needed to embrace the opportunities that technology presents in today’s working world. As part of this, Google has committed support for 60,000 Irish SMEs and to provide free training to 40,000 people in digital skills by the end of 2021. 

Adam Weatherley, Learning and Development Manager in ISME added “I believe that this series of online courses and webinars from Google will certainly complement our existing training activity focusing on digitalisation and marketing. The partnership with Google will allow ISME Members to gain knowledge and skills to use their free business tools This year more than ever, it has been apparent that for many businesses, the need to have an online presence is crucial, and we at ISME will continue to develop programmes to support this.” 

The first webinar will take place on Wednesday 25th November at 11.00 am with Niall McLaughlin, Digital Strategy Consultant, Google. The session will focus on Search & Maps with Google My Business – a guide to the Google My Business platform to ensure customers can find accurate, updated information on Google Search and Maps. 

The next webinar will look at webinar will be on Wednesday 2nd December at 11.00 am with Alison Gogarty, Account Manager, Large Customer Sales, Google. It will look at Search Engine Optimization that will show how to get started and gain a better understanding of how search engines work and what Search Engine Optimisation (SEO) is all about.

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