- Registering on the Rewards app gives 125 customers a chance to win year’s supply of free fuel
- Registered users can benefit from a range of 50c offers, Coffee Club and Car Wash Club
- Applegreen is also donating 2c from every customer transaction to Applegreen Charitable Fund throughout December
22nd December 2020 – Applegreen, Ireland’s leading motorway retailer, will treat customers to a complimentary hot beverage this Christmas, courtesy of the company’s popular ‘Rewards’ app. Anyone who downloads and registers on the app is entitled to the complimentary hot beverage at any participating Applegreen store and will also be in with a chance to win a year’s supply of free fuel in 2021. The Applegreen Rewards app offers customers rich offers including products for 50c, Coffee Club and Car Wash Club.
“Driving over Christmas can be stressful so we invite all our customers to download the Applegreen Rewards app this festive season and revive themselves with a delicious, complimentary coffee at any of our participating Applegreen stores located around Ireland,” said Applegreen COO, Joe Barrett.
“Anyone who downloads and registers on the app will also automatically be entered into a draw to win free fuel for 2021, we will be picking 125 winners” Mr Barrett went on. “This season is all about giving and we want to show our appreciation for our loyal customers by offering free treats and benefits through our Rewards app.”
The Applegreen Rewards app can be used on in-store purchases and Applegreen stores nationwide, with customers benefiting from 50c in-store offers and stamps for coffee and car wash.
Applegreen Charitable Fund: €4M to good causes
In line with its commitment to giving back, Applegreen is also donating 2 cent from every in-store transaction to its Charitable Fund. The fund then distributes the proceeds to their partner charities, on behalf of customers.
“We set up our Charitable Fund in 2009 and honestly, it was one of the best decisions we ever made,” said Applegreen’s Joe Barrett. “Thanks to customer donations, we have now distributed more than €4 million to good causes including €300,000 during 2020 alone.
“In one of the most challenging years in living memory, the generosity of our loyal customers has helped to make a difference and that is something we are really proud of.”
Applegreen and sustainability
The Applegreen Charitable Fund is part of the company’s overall sustainability strategy, which incorporates a range of social and environmental initiatives including zero waste, recycling programmes, improved accessibility, green energy infrastructure, and CarbonNeutral driving.
Customers can download the Applegreen Rewards app for Apple or Google Play.
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Notes to Editors:
Established in 1992, Applegreen is a convenience food and beverage retailer and operator of petrol forecourts and motorway service areas with a major presence in the Republic of Ireland, the United Kingdom, and the USA. As of 30 June 2020, the business operated 559 forecourt sites and employed circa. 11,000 people.
The Group offers a distinctive convenience retail offering with three key elements:
- A “low fuel prices, always” price promise to drive footfall to the stores.
- A “Better Value Always” tailored retail offer; and
- A strong food and beverage focus aiming to offer premium products and service to the customer.
In addition to its own proprietary Bakewell brand, the Group enjoys established partnerships with a portfolio of high-quality international brands. Following the Welcome Break acquisition, new brand partners include Starbucks, Waitrose, WH Smith, KFC, Pizza Express, Harry Ramsden and the Ramada and Days Inn hotel brands. These are in addition to existing brands including Burger King, Subway, Costa Coffee, Greggs, Lavazza, Chopstix, Freshii and 7-Eleven, some of which also have an existing presence on the Welcome Break network.
Applegreen is the number one Motorway Service Area operator in the Republic of Ireland and the number two Motorway Service Area operator in the United Kingdom.