FREE NOW joins The Climate Pledge


Europe’s leading multi-mobility platform takes another step to commit to its Net-Zero Initiative and signs The Climate Pledge, a commitment co-founded by Amazon and Global Optimism

Climate Pledge Commitment part of FREE NOW Ireland’s growing sustainability agenda in line with recent launch of Eco booking options for customers & €6m investment in EV chargers for FREE NOW taxi drivers

Dublin, February 17 – FREE NOW joins The Climate Pledge, a commitment co-founded by Amazon and Global Optimism to achieve net-zero carbon emissions by 2040 — a decade ahead of the Paris Agreement’s goal of 2050. FREE NOW is committed to reaching Net-Zero even earlier: the tech company will target 100% zero emission rides by 2030 in all key European markets. In Ireland, this pledge commitment builds on FREE NOW Ireland’s sustainability agenda and recent announcements – including its launch of Eco booking vehicle options for customers in Ireland, and a €6m investment in EV chargers for taxi drivers last month. 

The Climate Pledge, a commitment to reach the Paris Agreement 10 years early and be net-zero carbon by 2040, was founded in 2019 by the global retail company, Amazon, and Global Optimism, an enterprise that focuses on social and environmental change. More than 30 companies joined the Pledge in 2020, sending an important signal that there will be rapid growth in demand for products and services that help reduce carbon emissions. 

FREE NOW introduced its Move To Net-Zero Initiative in January 2021 which includes at least 100% zero emission rides by 2030 in all of its European markets, as well as immediate carbon-neutrality through offsetting. 

Niall Carson, Country Manager Ireland at FREE NOW said, “In Ireland, we are committed to facilitating and encouraging people to choose more environmentally-friendly transport options. Last year, we launched our “Eco” booking option enabling customers to choose electric or hybrid taxis, and last month we announced a €6million investment in home EV chargers for our taxi drivers. 

“Building a sustainable transport system is a key component in delivering a more sustainable future overall for people in Ireland. Playing our part in this is a key priority for FREE NOW – from electrification of our taxi fleet to expanding our footprint in the micro-mobility space. We will continue to support the Government’s efforts to reduce carbon emissions and welcome recent announcements concerning the (eSPSV) Grant Scheme and legislation of e-scooters and e-bicycles as part of the national agenda.”

Commenting on the announcement, Marc Berg, FREE NOW CEO said, “We are thrilled to be joining other sustainability-minded companies with The Climate Pledge. It is our ambition and our commitment to the cities where we operate, to do our bit to reduce emissions and make it easier for people to take the environmentally friendly option. We are proud of the progress we’ve already made toward our commitments, but we can and will go much further.”

“As the U.S. takes an important step forward in the fight against climate change by officially rejoining the Paris Agreement this week, I am excited to welcome 20 new companies to The Climate Pledge who want to go even faster,” said Jeff Bezos, Amazon founder and CEO. “Amazon co-founded The Climate Pledge in 2019 to encourage companies to reach the goals of the Paris Agreement 10 years early, and we’re seeing incredible momentum behind the pledge with 53 companies from 18 industries across 12 countries already joining. Together, we can use our collective scale to help decarbonize the economy and preserve Earth for future generations.”

Signatories to The Climate Pledge agree to:

  • Measure and report greenhouse gas emissions on a regular basis;
  • Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimination strategies;
  • Neutralize any remaining emissions with additional, quantifiable, real, permanent, and socially-beneficial offsets to achieve net-zero annual carbon emissions by 2040 — a decade ahead of the Paris Agreement’s goal of 2050.

FREE NOW targets to reach the goals of the The Climate Pledge by 2030, 20 years ahead of the Paris Agreement, and become the first mobility platform in Europe to be Net-Zero across all of its European markets.


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