The inaugural online ‘Pregnancy and Baby Fair Product Awards sponsored by Lupilu’ unveiled to identify the very best baby products on the Irish market

  • Lupilu, Lidl’s award-winning baby range, secured as title sponsor for new innovative awards programme
  • Categories include Best Nappy, Best Baby Wipe, Best Travel System, Best Cot, Crib or Moses Basket, Best Car Seat, Best Irish Baby Brand and many, many more….
  • Parents and caregivers across Ireland urged to cast their vote from 5th February and winners will be declared on 22nd February

A new online awards scheme to identify the very best baby products on the Irish market has been unveiled by The Pregnancy and Baby Fair, Ireland’s biggest, best and only exhibition covering all things pregnancy and baby related.

Entitled ‘The Pregnancy & Baby Fair Product Awards in association with Lupilu’, the awards feature 16 categories covering everything from Best Nappy and Best Baby Wipe to Best Travel System and Baby Skincare Product.

Parents and care givers across the country are encouraged to cast their vote on from 5th February and the winners will be announced on 22nd February. The brand in each category with the most votes will be awarded gold, while the brands in second and third place will receive silver and third awards respectively.

The Pregnancy & Baby Fair is one of the most respected brands in the Irish baby and parenting market, now celebrating its 12th year in business as Ireland’s leading fair for parents and those expecting a new baby soon. The Pregnancy & Baby Fair team will be encouraging their own engaged community of Irish parents to vote, meaning the voting system is honest, unbiased and, importantly, valued. The winning brands and products will also be shared with the new and expectant parents’ community to help them make more informed decisions.

The 16 award categories for The Pregnancy & Baby Fair Product Awards in association with Lupilu are:

  • Best Breastfeeding Product
  • Best Feeding/Weaning Product
  • Best Nappy
  • Best Baby Wipe
  • Best Sleep Product
  • Best Baby Health Product
  • Best Baby Skincare Product
  • Best Nappy Cream
  • Best Travel System
  • Best Car Seat
  • Best Safety Product
  • Best Cot, Crib or Moses Basket
  • Best Double Travel System
  • Best Irish Baby Brand
  • Best Pregnancy / Maternity Product
  • Best Health Supplement

Lupilu, which is Lidl’s award-winning baby range, is delighted to be on board as the title sponsor of the The Pregnancy & Baby Fair Product Awards.

Fiona Fagan, Deputy Head of Marketing with Lidl, says: “Lidl are delighted to partner with The Pregnancy and Baby Fair for this fantastic awards programme.  We thoroughly understand what new parents want from a baby range and that’s why the entire Lupilu baby range has seen significant growth in popularity due to the quality of our products as well as the incredible savings. In a 2020 Irish survey, Lupilu nappies were given a 4.4 star rating by Irish parents and if you switch to our award-winning Lupilu nappies from a leading brand, you could SAVE €1,012* in your baby’s first three years.  We’re really looking forward to working closely with the great team behind The Pregnancy and Baby Fair and delivering special offers and news to their loyal audience.”

Co-founded by Claire Finnan and Jennifer Shaw over a decade ago, the biannual Pregnancy & Baby Fair is now a highly anticipated occasion that gets bigger and better every year. It offers exclusive access to hundreds of Ireland’s leading retailers and product specialists as well as the world’s biggest baby brands. A range of Ireland’s top pregnancy, baby and healthcare professionals are also available to give the best and latest advice on a wide range of pregnancy and parenting related topics.

Claire and Jennifer first came to national attention on Dragons Den, where they went down in history as the first ever candidates to secure backing from all five Dragons for their exciting exhibition idea, The Pregnancy & Baby Fair. After the phenomenal success of the first Pregnancy & Baby Fair in 2010, Claire and Jen bought out all five Dragons

Jennifer Shaw, Co-Founder of The Pregnancy & Baby Fair, says the awards scheme is a natural evolution of their brand: “After 12 years of running The Pregnancy & Baby Fair, we know everything there is to know about being an expectant or new parent. We also know that every parent has their preferred product and brand – for whatever reason – and we’re delighted to now be able to offer these parents and caregivers the opportunity to vote for their favourite. We can’t wait to see what the results are. We’re also delighted to have Lidl’s award-winning Lupilu baby range on board for our inaugural awards and look forward to developing a great partnership with them in the years ahead.”

For more details on the Pregnancy & Baby Fair Product Awards in association with Lidl, check out:

Instagram: @pregnancyandbabyfair


For more information on Lidl’s Lupilu range,

check out:

*Calculations are based off the’s recommendation of how many nappies an average baby wears a day at different stages of their growth.


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