Fitzgerald Power Launch New Brand Identity In Bid To Boost Business By 15% In 2022


One of Ireland’s top accountancy firms, Fitzgerald Power, with offices in Dublin and Waterford, recently partnered with established brand experts TOTEM, to launch a new and exciting brand identity. The new brand is part of an overall growth strategy reflecting the company’s position as the leader in accountancy services for the pharmaceutical, convenience retail, food and beverage and SME’s sectors.

Stuart Fitzgerald, Managing Partner of Fitzgerald Power explains what the new brand identity has delivered for their business:

“Despite the challenges of COVID, we have continued to grow the business achieving a steady 25% growth over the past two years. However, we knew we needed to do more to position and market ourselves effectively in our key sectors. Like a lot of businesses, we were clear on what we did and how to do it, but we needed help to communicate our offering and tapping into the branding expertise in TOTEM allowed us to do just that. The result is an exciting new brand that has helped us clarify our business objectives and communicate our services. The website perfectly captures our added value services as well as our personality and approach. Our new brand identity along with our ambitious growth strategy, has energised the entire firm as we look to grow our client base by a further 15% in 2022”

With a strong focus on innovation and entrepreneurship, Fitzgerald Power offer a great deal more than traditional accounting services. Joint Managing Partners Stuart Fitzgerald and Noel Winters have vast experience in the retail and pharmacy industry. Stuart is also Managing Director of LEON, the healthy fast-food chain. As entrepreneurs themselves, they know and understand the challenges their clients face, and it was important their new brand showcased this experience and their contemporary approach to accounting.

TOTEM, a well-established brand agency based in Waterford and Cork, worked with Fitzgerald Power to distil their messaging, and develop a brand identity that best reflected their unique approach. The result is a brand that successfully positions Fitzgerald Power as unrivalled contemporary strategists and advisors. The brand hones in on the company’s three core strengths: insight, speed, and context. TOTEM’s design expresses this unique identity – using a vibrant palette of pink, purple and navy, a contemporary monogram was created where three distinct shapes, reflecting the core strengths, combine to form the FP initials. In a largely traditional industry, Fitzgerald Power’s new brand showcases the creative personality and outside-the-box thinking of the team.

Colin Byrne, Creative Director, TOTEM explains their approach to the project; “Fitzgerald Power needed a brand identity that would authentically portray who they are. And move the conversation along from what they do, to position them around why it matters. They invest their time and resources in areas in which they can create the greatest value for clients. And our job was to encapsulate this in a potent brand promise: ‘Adding Value. Always.’ This along with a compelling brand story combine with great effect on an easy-to-navigate website that communicates Fitzgerald Power’s ability to empower their clients to make better business decisions. We were delighted to offer our expertise to Fitzgerald Power to develop a brand that truly expresses their unparalleled expertise, knowledge, and professionalism. We wish Stuart, Noel and the team continued success”

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