Swords-based insurer launches online-only car and home insurance product, creating up to 50 jobs and representing a €3.5m investment


Swords-based insurer launches online-only car and home insurance product, creating up to 50 jobs and representing a €3.5m investment

MCL Insurance Services (Ireland) Ltd. ‘GetSetGo’ brand will join the business’ multi-brand family as it puts its name behind the hugely popular OTB SPORTS podcast network.

Insurance intermediary, MCL Insurance Services (Ireland) Ltd., based in Swords, is launching a new online-only car insurance brand to allow drivers complete digital autonomy over their insurance premiums. 

GetSetGo offers customers a convenient way to purchase and manage car insurance premiums online without paperwork or the need to speak to an advisor.

To ensure its success, the company has invested €3.5m in technology and marketing, which includes a one-year partnership with the OTB SPORTS podcast network. As the GetSetGo brand grows and resonates with mainstream drivers, the company will make way for 50 new roles based in Swords.

With the mantra “Let’s Go” and the tagline “Quick Start Insurance, Ready When You Are”, GetSetGo is set to disrupt the market and pave the way for insurance premiums of the future. 

The new brand will replace the company’s 25Plus product which was launched back in 2008 in Ireland. The company aims to make GetSetGo its leading brand, ready to service the digitally savvy consumer.

GetSetGo will offer consumers the simplicity and convenience of managing their insurance policy at their fingertips, at a time that suits their lifestyle and with added services including blackbox telematics insurance for new drivers. 

As part of the product’s marketing spend, MCL Insurance Services (Ireland) Ltd. has also signed a partnership with the OTB SPORTS podcast network, a series of sports-focussed conversations that cover everything from GAA to soccer and golf including, grass roots games and high-profile teams. 

Hosted by some of the country’s best loved presenters including Joe Molloy, Nathan Murphy, Eoin Sheahan and Ger Gilroy, along with regular contributors like Brian O’ Driscoll, Ronan O’Gara, Tommy Walsh, John Giles, and Peter Lawrie, OTB SPORTS can boast 58million minutes listened to monthly, as well as 2 million stream starts every month.

1 July 2021; Kerry Beckett, Marketing Manager, Quick Start Insurance, with, from left, Joe Molloy, Ger Gilroy and Nathan Murphy from OTB Sports during the OTB Podcast Network Sponsor announcement for MCL Insuretech at Marconi House in Dublin. Photo by Matt Browne/Sportsfile

Speaking about the launch and the new partnership, Kerry Beckett, Marketing Manager of MCL Insurance Services (Ireland) Ltd., which already owns the its4women, GetSetGo, formerly 25Plus and BoxyMo insurance brands, said: 

“We are very excited about the launch of what is our fourth online car insurance product and one which allows us to compete in the mainstream car insurance arena in Ireland.

“GetSetGo is launched during a time when the world has had to fast-track its familiarity with working, living and playing online during the pandemic. A lot of drivers have been doing many things virtually throughout the past year making a product like GetSetGo – an online only car and home insurance – a less daunting experience and something to be embraced for its convenience.

“We are confident that our product will resonate with many drivers and look forward to developing the brand and welcoming up to 50 new people to our team as we grow.

“Our partnership with OTB SPORTS, for us, is a synchronisation of two entities that have fully embraced the digital world we live in. We anticipate our product will appeal to the listeners of the podcast series.”

Ger Gilroy, Managing Director of OTB SPORTS, added: “We are thrilled to be working with a dynamic new start-up brand, as the partner on our podcast network, GetSetGo is a brilliant proposition. We know our audience aren’t just sports fans – they live in the real world and I’ve no doubt they’ll be using this product in no-time! It’s win-win.”

MCL Insurance Services (Ireland) Ltd. handles around €60m of gross written premium and over 90,000 customers on the island of Ireland. 

The company prides itself on being one of the first bespoke online car insurance firms in the Irish market with its brand its4women in 2007.  Following its success, MCL Insurance Services (Ireland) Ltd. introduced the 25Plus brand in 2008, which offered online home, car and travel insurance for the over 25s before rebranding as GetSetGo.  In 2013 it launched its telematics brand, BoxyMo, which rewards better driving and offers younger drivers more competitive insurance.

MCL Insurance Services (Ireland) Ltd. has rid the sector of a formerly ‘pen and paper intensive’ process with its own revolutionary software, created by its subsidiary company, DotSys Ltd. 

Such has been the success of this trailblazing technology, MCL Insurance Services (Ireland) Ltd. provides the most comprehensive online experience for the customers of its existing brands and this technological know-how delves beyond the traditional online book and insurance process and opens up a forward-thinking loyalty service that enhances the entire customer journey.

The company’s success has generated further expansion in Ireland, with the launch of a new Swords office in early 2020 to service its EU database in a post-Brexit landscape. 


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