- Diversifying markets and innovation in products and processes are crucial to the development of the sector particularly in the context of the Brexit challenge;
- Improving competitiveness is critical to retaining our position in the UK market and winning new customers for Irish meat.
Meat Industry Ireland (MII) today welcomed the announcement of EU State aid approval for an investment programme for primary processing of agricultural products in Ireland. MII has been pushing for a number of years for changes to State aid rules at EU level to allow for a meaningful investment initiative in meat processing as part of overall efforts to mitigate the impact of Brexit on the highly exposed meat sector.
The objective is to enable meat processors to engage in significant investment projects that will tackle competitiveness, assist the market diversification challenge and drive innovation in both products and processes.
MII Senior Director, Cormac Healy, said: “Maintaining our meat processing facilities to world class standards in order to deliver the best customers for Irish meat requires significant ongoing capital investment by processing companies. However, the challenges for the meat sector associated with Brexit, now necessitate even more extensive investment in projects to drive competitiveness throughout processing and to innovate processes and our meat offering to existing and new markets. As well as looking to develop new markets and customers for Irish meat exports, MII members will be making every effort to retain market share for Irish meat in the UK market, an increasingly difficult task in the years ahead.”
“MII looks forward to working with Government departments and Enterprise Ireland to establish the full detail of a new investment programme and to have this funded immediately so that important and time-consuming investment projects can commence throughout the country. It is essential that no further time is lost in taking these steps.”