Vaccine rollout builds confidence and drives lowest level of public concern about Covid-19 since beginning of pandemic – Core Consumer Mindset Report

  • 37% of people concerned about Covid-19 compared with 71% in January 2021
  • 74% of people say the vaccination rollout is significant for the country
  • Nearly half (49%) of people are happy about indoor dining returning

Levels of worry about Covid-19 have reached their lowest in Ireland since the beginning of the pandemic, with just 37% of adults currently concerned about the virus, according to the latest Consumer Mindset Report from Core, Ireland’s largest marketing communications company.

This optimism around the vaccine rollout is a welcome boost in public morale in comparison to January 2021, when levels of public concern about Covid-19 peaked at 71%.

This report also highlights that during the first two weeks of major restrictions easing (including indoor dining re-opening), approximately 700,000 people used their Covid-19 Digital Certs to dine indoors or fly, which was just 17% of the eligible population at the time.

Though 49% of people are happy about indoor dining returning, the stats confirm that Irish citizens are still proceeding with a certain degree of caution as the country re-opens, and while we are confident about the future, we are not prepared to say the pandemic is over yet.

  • 59% of people are optimistic Ireland will overcome the Covid-19 outbreak (this is a slight increase from 55% last month)

Speaking about these research findings, Core’s Marketing Director, Finian Murphy said:

“It is clear that the successful vaccine rollout amid the Covid-19 pandemic has increased a certain level of confidence among the Irish public. While people are feeling more protection from the rollout, they are also aware of trends in other European countries which they do not want to see happen here. This has encouraged Irish consumers to remain patient, be practical and continue to act cautiously while restrictions ease. This research shows that we are all aware the pandemic is not over just yet, however, if we continue to prioritise what we want to do as restrictions lift, rather than rush to do everything, we are on the best and safest track back to everyday life resuming.”

While the success of the vaccination programme has been at the forefront of the Irish public’s mindset this month (74%), Core’s report discovered the top stories Irish consumers felt were also of significant importance:

  • 62% of people say boxer Kellie Harrington’s Olympic gold medal was important for the nation
  • 24% of people under 40 said they were happy Love Island was on
  • 64% of people believed the reports of heavy rain and floods in Western Europe were a significant story highlighting public concern about the climate crisis

The stats reveal the nation was buoyed by sporting success in the Olympics, with 160,000 people rising early to watch Kellie Harrington’s gold medal match live, and over 70% of people were aware of Cork rowers Paul O’Donovan and Fintan McCarthy’s gold medal at Tokyo 2020.

Methodology: Research was conducted between 6th and 12th of August, interviewing 1,000 Irish adults online and representative of the adult population in Ireland.

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