Date: Thursday 18th March 2021: On Monday, March 8th the animated MrGreen character launched on our screens across Virgin Media One and Virgin Media Two on bespoke Menu Boards promoting upcoming shows on the Virgin Media Player.
Promotion of Virgin Media Player content across linear TV is become a priority for Virgin Media Television so integrating the MrGreen character to the Menu Boards has proved a winner on both sides.
According to Ben Mulligan, Head of Partnerships & Digital Innovation, “Menu Boards are a premium opportunity that allow the advertiser to bring the brand to life in a non-intrusive way when the audience is highly engaged. We are delighted to bring this industry first opportunity to clients to help create some talkability for their brands. This is another good example of how Virgin Media Solutions are working to create innovative opportunities for brands looking to stand out in the Irish market.”
Frank Bijman, Marketing Director William Hill & Mr Green adds “We are looking for Mr. Green to stand out in Ireland. I briefed the Wavemaker team in Dublin to devise an innovative campaign that would drive the Mr. Green campaign forward. I’m delighted with the media first we have achieved with VMS”. “We love challenges, particularly ones where we have to drive real cut-through for the brand. This partnership with VMS is a really good example of that” adds Gavin Collins, Head of Content Marketing, Wavemaker