Companies Sought for Collaboration with Students on Live Digital Marketing Projects

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Athlone Institute of Technology (AIT) is inviting companies nationally to collaborate with digital marketing students on a series of live digital marketing projects over the coming 2021/22 academic year.

Supervised by experienced lecturers, students from the Bachelor of Business (Hons) in Digital Marketing and the Master of Science in Digital Marketing will undertake digital marketing projects for real-life companies.  

The live digital marketing projects will begin with students designing a digital marketing strategy for their host company in the first semester, before implementing the strategy in the second semester.

“This is a fantastic opportunity for companies to collaborate with our new technological university and fill their digital marketing resource gaps using our students’ expertise and knowledge of cutting-edge digital marketing methods,” says Louise Murray, a marketing lecturer with the Faculty of Business and Hospitality at AIT.

“If you think your company could benefit from such a collaboration, please get in touch. We are open to businesses of all sizes from one person operations to SMEs, right up to multinational companies from any sector.”

Now in its fourth year, AIT’s digital marketing outreach initiative has proven extremely successful and has garnered interest from a wide variety of companies across a broad range of industries.

In years past, students have worked with companies such as Henshaw Eyewear, DPD, Neueda Technology, Alexion, and Rye River Brewery; the digital marketing strategies that emerged from these collaborations were bespoke and completely unique to the respective company and their needs.

Dr Aisling Keenan and Louise Murray

According to Dr Aisling Keenan Gaylard, a digital marketing lecturer with the Faculty of Business and Hospitality at AIT, the collaboration is extremely beneficial for students.

“Our digital marketing students obtain hands-on industry experience collaborating with SMEs in the region. They get to develop their analytical, creativity, critical thinking and organisational skills working for these companies. This industry-based project has benefited our past students greatly and has provided them with a stepping stone for their future career in digital marketing.”

Companies interested in participating in the programme are invited to fill out an expression of interest form, available at www.ait.ie/digitalprojects

If you require any further information, please email Louise Murray (lmurray@ait.ie) and Dr Aisling Keenan (akeenan@ait.ie).

Athlone Institute of Technology is a research-led third-level institute with an applied, industry-focused offering, world-class research and development capabilities, and state-of-the-art facilities. Winner of The Sunday Times Institute of the Year 2020 and 2018, AIT is Ireland’s top-ranked institute of technology and is on track to open its doors as the country’s third technological university on October 1, 2021. AIT tops Ireland’s official league table for research and was listed in U-Multirank’s Top 25 Performing Universities in the World for Interdisciplinary Research in 2018 and 2019. Visit www.ait.ie to learn more.

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