Greencastle Media Group Announces Two New Strategic Additions to its Leadership Team

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Greencastle Media Group (GMG) Ireland, part of technology and media investment firm Greencastle Capital has announced details of new strategic additions to its leadership team with the appointment of Lucia Gavin as its new Head of Original Content and Laura Cunningham as new Head of Content for HER Family.

The GMG brands comprise of the JOE and Her Media and Lovin Media businesses in Ireland as well as and The London Economic in the UK.

In her new role, as Head of Original Content, Lucia Gavin will be responsible for the development and commissioning of GMG’s new original content strategy, which will see a fresh slate of bespoke shows and formats produced for the different brands within the group across a range of verticals including sport, politics, lifestyle & wellness, tech and more. Lucia will also oversee the growth of the production team and upgrading of GMG’s Fumbally studio facilities.

Lucia joins GMG having worked as a senior producer at Web Summit since 2018. Lucia is also an IFTA winner for TG4 teenage drama series ‘Aifric’ and RTE sports documentary ‘Tall, Dark & O hAilpin’. She has extensive experience working with a variety of renowned production companies including Reel Story, Big Mountain, Midas Touch and Telegael developing and producing a wide range of documentary, commercials, non-scripted and live shows.

Laura Cunningham joins GMG from strategic content marketing agency 256 where she most recently served as content editor. Laura has previously held editorial positions at The Wedding Journal, Prudence and Confetti Magazines and was also a fashion contributor and stylist at TV3 (Now Virgin Media).

At GMG, Laura will be responsible for leading the relaunch of HER Family and overseeing the content strategy for the inclusive family publisher, including the ongoing recruitment for the editorial team. Her Family will also soon announce the launch of a new weekly show that explores the trials and tribulations of a modern-day parent in Ireland which Laura will host and spearhead the creative direction of alongside Lucia Gavin.

Paul O’Donohoe, Chief Executive Officer at GMG commented, “We are delighted to announce these two new appointments today and would like to officially welcome Lucia and Laura to the team. At the turn of the year, we commenced a recruitment process which was focused on identifying the very best people with deep expertise in specialist areas which is integral to helping us execute our vision and with the appointments of Lucia and Laura, we have done just that. We are really excited at the value they have added to our team, culture, audiences, partners, clients and the overall business.”

“GMG is at an exciting growth phase in its development since becoming operationally profitable. Our long term vision has always been focused around developing original content aligned with our brands tone of voice, including new slates of formats and shows. We have now begun our investment into that vision with some exciting new additions to our production teams and the upgrading of our Fumbally studio facilities. The opportunity for us in Ireland is significant and are excited for what’s to come in the next few months and years with the talented teams we have assembled.


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