Ireland’s online shoppers are a savvy bunch

  • A new Visa study has shown that as a direct result of the increase in online shopping since the pandemic, consumers are actively taking steps to protect themselves when shopping online
  • The Visa Back to Business Study has found 81% of consumers in Ireland are taking some steps to make online shopping more secure for themselves
  • 51% keep a regular eye on their online transactions, which is ahead of the global average of just 44%
  • But less than a quarter check a website’s URL before making a payment and only 30% use different passwords on different sites
  • Today Visa launched a campaign to encourage more people to stay safe when shopping online with tips on the quick and simple things they can do, including how to get their money back if defrauded, as detailed in the press release below
  • 52% of consumers say that they are now shopping online wherever possible


7th April 2021: Irish consumers continue to embrace online shopping. A new Visa study has found that more than half (52%) of Irish consumers shop online wherever possible.

As more Irish consumers go online for their everyday shop, the Visa Back to Business Study – 2021 Outlook  reveals that many are looking to stay secure when shopping on the web. 81% of those surveyed say they have taken steps to keep themselves safe when shopping online. In fact, 51% keep a regular eye on their online transactions for any suspicious activity, comparing favourably with the global average of just 44%.

Nevertheless, the study suggests that many Irish consumers may not know the hints and tips to use to protect their details when shopping online. Less than a quarter (23%) surveyed say they proactively check a websites URL before making a payment and only 30% say they use different passwords on different sites, the recent Visa study found.

How you pay matters

“Wherever or whatever you’re choosing to purchase, how you pay matters,” said Dominic White, Acting Country Manager Ireland, Visa.  “It’s encouraging that some Irish shoppers are taking steps to keep themselves safe online, but it’s important we continue to do these simple checks as shopping online becomes part of our usual routine. At Visa, we work closely with banks across Ireland to protect consumers every time they pay with their card. Every payment is protected with multiple layers of security, helping to prevent fraud so that Irish consumers can shop online with ease”

Room to improve

While the Visa study found that the rise in online shopping had resulted in almost one third (31%) of people updating the security payment options on their mobile devices, 14% have yet to take any steps to protect themselves when paying online. To support consumers, Visa has highlighted the simple things we can all do to protect our payments and be more alert to the possibility of fraud.

Here are Visa’s top tips to stay safe when shopping online:

  1. Use a safe, quick, and easy way to identify yourself: Set up fingerprint or facial recognition on your smartphone or banking apps, if available, as these provide an added layer of protection and new European regulation means that banks are starting to ask for more identification when you’re paying online.
  2. Look for the “s”:  When paying online, check the URL to ensure it begins with https://. The “s” at the end indicates a secure connection. Additionally, check that the name of the web page does not contain spelling errors or strange characters.
  3. Be on the alert: Check your statements regularly, online or through your mobile banking app, and tell your bank if you spot an unusual payment. Visa’s Zero Liability Policy means you won’t be held responsible for unauthorised or fraudulent charges made on your account.
  4. Beware of phishing scams: Be careful of unsolicited and suspicious emails or phone calls from those trying to steal personal information like your account number, username and password. Most financial institutions would never request financial information from you out of the blue. So never click on any links or download files sent to you in a text or email. 
  5. Use “tokens” and one-click services to pay safely and easily: When you load your card details into your phone, and when you load your details into some apps, your card data is often replaced by a digital “token”. This means that your card details aren’t stored, keeping them even safer. With some shops you can use one-click-payments, which means you just need to set up one-click, prove you are the right cardholder, and then you can shop online easily without the need to insert your card details every time.
  6. Update system and application software: Install the latest software on your computer, tablet or phone. Technology companies work hard to keep you safe – updating your software helps them to protect you from vulnerabilities.

Visa uses cutting-edge technology, artificial intelligence and sophisticated algorithms checking every single transaction on its network for the potential for fraud. These powerful layers of security have helped keep fraud below 0.1% during the current crisis.

But, if you think you might have been defrauded or notice a transaction you don’t recognise, just give your bank a call and explain the situation. If you have been defrauded, they can often help you claim your money back, supported by Visa’s Zero Liability Policy.


This website uses cookies in order to improve the site and user experience. By continuing to use it, you agree to our Privacy Policy.