Musgrave Appoints Ian Allen As Managing Director of SuperValu and Centra


Musgrave has announced the appointment of Ian Allen as Managing Director of SuperValu and Centra, Ireland’s leading grocery retail and convenience brands. A 23 year Musgrave veteran, he currently serves as SuperValu Sales Director and will take up his new role on 1st January 2021.

With over 30 years’ experience in the grocery industry and a proven track record of delivering significant brand growth, Ian has been responsible for significant commercial outcomes for Musgrave since joining the business in 1997. He has served in a variety of roles including Centra Sales Director, Head of Trading Strategy & Planning and Director of Frank and Honest Coffee, which is now the number one on-the-go coffee brand in the country.

Commenting on Ian Allen’s appointment, Musgrave CEO Noel Keeley said: “We are delighted to appoint Ian as Managing Director of SuperValu and Centra. His appointment reflects the success he has had across multiple roles, most recently as Sales Director of SuperValu, which has performed strongly this year. I would also like to thank Ray Kelly who served as Interim Managing Director over the past number of months, stepping into the role in the midst of a global pandemic and steering our retail brands through Covid-19.

Despite the challenges of Covid-19, we plan to further cement the leadership status of our retail brands by doubling down on our commitment to source Irish wherever possible, investing in innovation such as our online shopping service and delivering the best customer experience in the market. The strength of our brands is reflected by the fact that every day almost 700 independent SuperValu and Centra stores go toe-to-toe with international chains and we will continue to go from strength-to-strength under Ian’s stewardship.”

SuperValu serves over 2.6 million customers every week with 223 stores nationwide and Centra serves over three million customers per week with a total of 473 stores across the country. Combined with their retail partners, together the brands employ 25,500 colleagues across the country, making SuperValu and Centra one of the State’s largest private sector employers.


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