Irish Micro Mobility Start-Up, ZEUS Scooters today launched its unique brand of scooter in the city of Halmstad in Sweden, making this the 26th city since ZEUS’ launch just 12 months ago in June 2020.
ZEUS will continue to conquer the Nordics with plans for cities throughout the region over the coming months.
Based in Ireland, ZEUS now employs over 70 people across Ireland and Europe and will be expanding its team in the Nordics. Plans for continued expansion include Europe, Asia, the US but also Ireland, where it’s journey started.
Speaking about its latest market, Damian Young CEO and Founder of ZEUS said “We are really excited to be commencing in Halmstad Sweden and shortly in Karlstad, with advanced plans to launch in 7 cities in Norway. Our commitment to carbon neutrality and environmentally efficient operations is a shared value in Sweden and Norway and we are thrilled to be serving these cities”
Ireland is poised to adopt specific legislation around micro mobility this summer, with expectations that e-scooter schemes will be available in Ireland’s urban hubs within months. Commenting on the importance of Ireland to the company, ZEUS’ Chief Commercial Officer, David O’Reilly, said “ZEUS is a wholly owned Irish Company, originally formed to serve Ireland. We were born in Ireland and we look forward to bringing our experience back to Ireland. We are continuing to expand our team both in Ireland and abroad, becoming the fastest growing Irish Mobility company globally”
ZEUS launched its unique 3 Wheel Scooter in the city of Heidelberg in 2020 and has since expanded across Germany and now the Nordics. It’s scooter has mass appeal to all generations because of its stability and safety standards. It’s fleet extends to almost 3,000 scooters internationally. The company is backed by a number of investors including veteran entrepreneur Colm Menton, who was behind the Irish arm of Europcar, which he sold for more than €25m in 2017.