Edelman Ireland is the inaugural recipient of the PRCA Agency of the Year. In their citation the judges noted ‘The winning agency particularly impressed the Judges with its strong growth, focus on innovation, and investment in its people.”
Edelman also received awards recognising its corporate, healthcare, and issues led work for Jacobs, the Irish Heart Foundation and LinkedIn.
Commenting, Joe Carmody Managing Director Edelman Ireland said:
“We have invested in putting planning and creative at the heart of our business to complement our heritage in strategic brand and reputation management. These awards recognise that focus and are brilliant recognition for our team and our clients who enable us to do great work on their behalf”.
These PRII/PRCA awards follow on from international and local recognition for Edelman’s through the line creative campaign for Deep RiverRock’s new recycled bottle which included EMEA Sabres – Best in Identity Branding, PR Week Global PR Awards and Digital Media Awards – Best in Sustainable Development. Other client work that has been recognised this year includes Irish Distillers, A Story of Irish Whiskey, Coke Summer Sounds, Diet Coke Book Club, Coca-Cola Holidays Are Coming and the Irish Heart Foundation
Details of PRII/PRCA awards.
Best Issues Led Campaign: LinkedIn Fertility@Work
Discussions about fertility topics like miscarriage or IVF are not openly discussed in the workplace. LinkedIn and Edelman developed a campaign to bring about change so people could feel comfortable having these conversations.
Best B2B Campaign: Building the Jacobs brand in Ireland
Jacobs is a leader in project delivery for advanced facilities, environmental and infrastructure clients. In 2019, the company marked 45 years in Ireland by setting an ambitious growth plan. Edelman was appointed to devise a B2B programme to drive revenue growth with no ATL support.
Best Healthcare Campaign: Don’t Ignore The Signs of Heart Failure for the Irish Heart Foundation
Working with the Irish Heart Foundation supported by Novartis, Edelman needed to reach Irish citizens diagnosed with heart conditions and people under threat, inspiring action to help manage or prevent heart failure.